What is GEO?

The short version

SEO is about making your pages findable and rankable by search engines like Google. GEO is the same idea for AI: structuring your product data so answer engines like ChatGPT, Google's AI Overviews, and Perplexity can read it directly and cite it accurately in the answers they generate. Search engines hand back a list of links. AI answer engines generate an answer, and that answer is built from whatever product data the AI could actually read.

Why it matters to you

Shoppers increasingly ask an AI assistant "what's the cheapest 27-inch monitor" instead of typing it into Google. If your product data isn't structured in a way AI systems can read, you don't show up in that answer, or you show up wrong: a stale price, a mismatched spec, a link that isn't even yours, pulled from wherever the AI could actually find something. Good traditional SEO doesn't fix this on its own. It's a different, additional piece of work.

What "structured" actually means

Concretely, it comes down to a few things:

• Schema.org markup on every product page (Product, Offer, GTIN barcode) so an AI can read an exact price and spec instead of guessing from a page layout
• Explicitly allowing AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) in robots.txt, most sites never think to check this
• Pages that render without needing JavaScript, so crawlers can actually read them
• An llms.txt file pointing AI systems at the pages that matter

How TrustRails does this for you

We take the product feed you already publish and republish it with all of the above already in place, live, today. You can see it working at trustrails-compare.com, a real price-comparison site built entirely on this catalogue.